Agam Berry Explains Subliminal Messaging

Subliminal messaging is one of the most powerful techniques used in marketing and advertising to persuade potential customers to make a purchase. Subliminal messaging is powerful because it uses more than plain words to influence a person’s decision. If used correctly (not to manipulate), it can have profound results for your sales.

As Agam Berry explains, subliminal messaging is a relatively new concept in marketing and advertising as it was mostly applied to self-improvement disciplines. That’s not to say that it was completely absent in marketing. Clever marketers have been using it albeit subtly over the years.

When it comes to online marketing and advertising, subliminal messaging even becomes more crucial.

How Does Subliminal Messaging Work?

Subliminal messaging entails the use of messages (in form of words or pictures) that target the subconscious so as to persuade an individual to purchase a product or service. Subliminal messages work at the subconscious level and this is why this is why this tactic is considered very potent marketing technique.

The subconscious mind is responsible for most of an individual’s actions, including critical involuntary actions such as breathing, body temperature regulation, and the important function of memory storage and extraction. In addition, the subconscious mind influences the majority of actions of the conscious mind.

All these traits make for subliminal messages a force to reckon with when it comes to selling a service or product. In fact, the US Government became so worried at the potency of subliminal messaging in advertising that it banned the practice after an experiment by Dr. James Vicary turned out extremely positive.

Many other experiments have shown that subliminal messaging can yield quantifiable results. However, subliminal messaging has not flourished because of ethical, legal, and moral concerns have been stumbling blocks to the full application of subliminal messaging and advertising.

How To Apply Subliminal Messaging In Your Copy

Subliminal messaging does not always have to be ‘unseen’. You can use subliminal messages in your sales copy or any other copy aimed at increasing sales. There are three factors that determine the effectiveness of subliminal messages:

  • Writing in the first person (me or I).
  • Writing in the present tense.
  • Writing a positive message and not a reverse of something positive.

When you’re crafting your copy and want to include subliminal messaging, you should write as if it is addressing you. Keep in mind that the subconscious only works in the present, so your messages should be in present tense. The aim is to prompt the mind about the things you want to think about or the things you want people to think about or do. Do not mention things that you don’t want them to think about.

For instance, if you write, “I don’t like torrent software”, then the image that’s going to come in the mind of the reader is ‘torrent software’ yet it’s not what you want to think about. Thus, it’s important to focus on the positive affirmations in your subliminal messages.

Subliminal messaging is particularly powerful for online advertising because the time factor is very crucial. Internet users spend little time on any given web page unless they’re digging up some important information. Thus, you need to make use of the most effective advertising if you are to realize your sales targets.

In all, subliminal messages in adverts can be used effectively to influence a buyer’s decision. However, they shouldn’t be used to manipulate buyers as that becomes unethical practice. If used properly with the right choice of wording, subliminal messages can be the difference in your sales copy, especially web sales copy, as explained by Agam Berry.