A history of progress: the Story of search engines by Agam Berry

You are very much aware of what SEO is and what search engines are but there are still some mysteries that still baffle a lot of us until now such as how these search engines decide which sites should be listed first and which ones are the last ones. There are several theories pertaining to the birth of SEO. Let us discover some of them now:


In the 1990s, Alan Emtage created Archie, the first search tool online which is still alive today. This program is capable of archiving various web documents. After that, studies are being made as to how to create search engines. In 1993, the World Wide Web Wanderer was developed by Matthew Gray which utilized one of the earliest search engine robots for website ranking. The modern day search engines that we recognize now were developed in 1994 when Yahoo, Lycos and Galaxy were created. Two of them are very much popular and are widely relevant today.

Yahoo was one of the very first search engines to utilize optimization methods but most people have not yet recognized the actual potential of SEO in business and industry growth. Yahoo has become a very powerful presence across the world as the tandem of Jerry yang and David Filo aimed to market the site to more people. At that time, there were no standards since no ethical practices were developed yet. Nonetheless, it did not take that long before businesses actually find the site quite useful for their businesses and they have seen that their website activities have become higher than ever.

At this point, some are already taking advantage of SEO and its dominance. According to an interview with Agam Berry, companies dedicated to internet marketing has started to spread its presence across the internet, aimed at experimenting the advantages and possible  use of search engine optimization. Before the focus of optimization was mainly on submission but as new technology for automatic submission was developed, the concept of spam came to being.

By the year 2000, so called SEO professionals were seen in bad light. It all started in 2001 when a number of webmasters thought that they could overwhelm the SERPs through over submission. What they forgot to take into consideration was that the internet continues to grow and these attempts to overpower the search engines were considered to be operating as unethical and unfair. From there, numerous unethical practices were made public such as doorway pages, hidden texts, cloaking and keyword spamming. Even popular brand websites were called out due to these unethical practices to be on top. Countermeasures were done to filter out the spams. What this did in the SEO industry was good since bad practices had to take a backseat and more acceptable measures were used to do this process of creating better rankings in search engines.
Nowadays, the most renowned search engines are Google, Yahoo and MSN. After a few short years, the SEO and internet marketing industry have become very much household names in industrialized countries due to the high dependence to internet services. The purse for better rankings still ensues. According to Agam Berry, there will always be competition since SEO experts know that there is nothing like search engines that can generate influence to modern internet usage.