The two faced world of SEO: Black and White hat methods by Agam Berry

SEO is one of the most popular forms of internet marketing. With SEO, the goal of a marketer is to help improve the ranking of a website in a specific or in several search engines. With the emergence of SEO in the last decade or so, a massive number of consultants have appeared from different sectors, such as web design, conventional marketing and even from those who are simply passionate about internet innovations. SEO is a popular tool but it pays to know that there are 2 different methods that are very much discussed by many consultants and marketers from across the globe. These are the white hat and black hat methods. It’s like the two conscience of the marketer. One is all about following standards and set ethics about creating quality presence on...

Organic Search Results: the core of SEO by Agam Berry

It has always been the favorite of search engine experts. Most people also tend to favor it compared to others. It seems like there is nothing that could really replace nor compare to organic search results. When you say something’s organic, it means it was made or it developed naturally. In internet language, organic search is deeply connected to SEO and this means that a website has much visibility and presence on a certain keyword that it is deemed as a prominent website in a particular niche or keyword. Being organic, you expect that it is a free method. Given that in the past, reputable sites generally dominate the industry, it is still the trend nowadays but with more elements and aspects to take into consideration. Also, it is very appealing since...

SEO: A success story by Agam Berry

Rarely do we find stories online about actual accounts of people who started our online and eventually learning the tricks of the trade, with such poignancy and detail as this one that we are about to discuss. Nonetheless, this story is a great story that people will find intriguing and inspiring. The story begins with a man who bought a domain and has no idea what to do with it. He does not have much money to create fabulous websites through this domain. That being said, he decided to learn the tricks of the trade by studying SEO and marketing as well as a little bit of web design. He knew from stories that it is possible to generate income through the knowledge that he could learn.   The man tried his luck by finding the search terms that he thought he...

A history of progress: the Story of search engines by Agam Berry

You are very much aware of what SEO is and what search engines are but there are still some mysteries that still baffle a lot of us until now such as how these search engines decide which sites should be listed first and which ones are the last ones. There are several theories pertaining to the birth of SEO. Let us discover some of them now:   In the 1990s, Alan Emtage created Archie, the first search tool online which is still alive today. This program is capable of archiving various web documents. After that, studies are being made as to how to create search engines. In 1993, the World Wide Web Wanderer was developed by Matthew Gray which utilized one of the earliest search engine robots for website ranking. The modern day search engines that we recognize...

Google’s Blackhole: the sandbox by Agam Berry

A lot of search engine optimized sites were experiencing a unique condition in the past few months. What is it? Two words: Google Sandbox. The goal of many of these sites and the marketers who were hanging by a thread is unearth the nature of this condition, confirm and find solutions around the Sandbox that Google made. Its creator does not confirm nor deny the presence of the sandbox. Is it actually possible that there is a gray area in search engine algorithms that cannot be tapped by these experts? This is like an epic journey to the unknown, across the chaotic realm known as search engines.   With the so called Sandbox, websites listed under Google fight for their lives due to the beat down in rankings without any valid reason. This affects a lot of...

The new internet culture- Understanding social media by Agam Berry

According to Agam Berry, Social media optimization is not just a “tool”; it has become culture on its own respect as more and more people are able to relate and make use of social media for their own personal purposes. Social media is a powerful entity that allows people and even enterprises to become more interactive and communicative to each other in the local and the global platform. Information is not limited to the standard 2 way transfer. Social media allows information to be scattered across the world using technology and the power of public opinion. Agam Berry also elucidated that with social media, human experience becomes the center or focus. Technology might be the platform but the content and context are more powerful and persuasive than the...