Agam Berry breaks down Cashvertising, the best modern copywriting book available

When absolute ad master Drew Eric Whitman wanted was first getting started reading advertising, he was dismayed to learn that all of the “top level” copywriting books and advertising books came from an era long gone past – many of them literally written 10, 20, or even 50 years or more ago. Not content with the way that modern resources hadn’t kept pace with modern times, he set out to create hands down the world’s best modern copywriting book with Cashvertising – and has done just that according to Agam Berry. Cashvertising simplifies the ad process dramatically Stripping out and ripping out all of that “extra noise” that modern ad agencies are paying close attention to – the kind of creative flair that doesn’t cause floods of targeted traffic...

Agam Berry Explains Subliminal Messaging

Subliminal messaging is one of the most powerful techniques used in marketing and advertising to persuade potential customers to make a purchase. Subliminal messaging is powerful because it uses more than plain words to influence a person’s decision. If used correctly (not to manipulate), it can have profound results for your sales. As Agam Berry explains, subliminal messaging is a relatively new concept in marketing and advertising as it was mostly applied to self-improvement disciplines. That’s not to say that it was completely absent in marketing. Clever marketers have been using it albeit subtly over the years. When it comes to online marketing and advertising, subliminal messaging even becomes more crucial. How Does Subliminal Messaging Work? Subliminal...

SEO Practices For 2013 According to Agam Berry

It’s well known that search engines are constantly changing. If you look back 5 years ago, 2 years ago, or even 6 months ago you’ll probably notice that things that used to work are no longer effective (or actually get you punished). Going through 2013 there are a lot of factors that you have to take into account that previously went untouched and some of the areas that were focused on as recent as late 2012 should be forgotten all together. Search Engine Optimization expert Agam Berry believes the following areas are what need to be changed going into the rest of 2013: Focus on quality content. With the Google Panda and Google Penguin updates taking down sites all across the globe from thousands upon thousands of users, it’s important to realize that the...

Where do you stand between White and Black? An Inquiry by Agam Berry

For some, it is simply business and you have to do what you have to do to survive. It’s a dog eats dog world online and those who play safe do not get the lion’s share. However, eating it too much can cause indigestion and sometimes, you pay a higher premium because you could not wait to let the whole process to bubble and simmer to success. It may sound delectable, but we are talking about two controversial SEO practices: White and Black hat SEO.  What are these practices and why should we care about them, for our internet marketing?   According to Agam Berry, What Hat can be considered the Good version of SEO. It complies with the trusted methods and techniques that are deemed as ethical by majority. These methods will not get you banned from...

Various Black hat SEO practices: Taking the quick route by Agam Berry

There are no short cuts to a successful online marketing strategy, let alone SEO. It is all about hard earned efforts and patience to finally see some promising results for the site in search engine results. SEO has always been the core of search engine marketing and online marketing in general and thus, there is always a certain fanaticism about this method: the method that actually started internet marketing that we recognize nowadays.   SEO or course is also time honored. If you do not have the patience for it, then better get the help of someone who can keep process running. There are some marketers, however, who tend to go to the dark side since they do not have the patience for search engine marketing at all. They want fast and immediate results that...

The Black Hat Curse: practices that could get you banned by Agam Berry

There are numerous known legitimate SEO methods. However, there are also some practices that can be considered as non beneficial since they can be very disastrous to your overall marketing strategies. The issue of using black hat practices started out very early in the early 2000s when search engines still use very simple algorithms to generate search results. The practices are used to exploit these algorithms and they tend to make sure that the results will be immediate and generate incredible numbers in a very short time. Nowadays, even if more modern techniques are used, it is still vital to know what these methods are since some black hat experts tend to get away with these processes.   Some of the most popular forms of black hat practices, according to...

The two faced world of SEO: Black and White hat methods by Agam Berry

SEO is one of the most popular forms of internet marketing. With SEO, the goal of a marketer is to help improve the ranking of a website in a specific or in several search engines. With the emergence of SEO in the last decade or so, a massive number of consultants have appeared from different sectors, such as web design, conventional marketing and even from those who are simply passionate about internet innovations. SEO is a popular tool but it pays to know that there are 2 different methods that are very much discussed by many consultants and marketers from across the globe. These are the white hat and black hat methods. It’s like the two conscience of the marketer. One is all about following standards and set ethics about creating quality presence on...